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Glycolic Acid and Stones Rock Google Searches for Deodorant: Spate

A top search query, glycolic acid toner as deodorant, denotes consumer desire for healthier alternatives to aluminum deodorants, analysts say.

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By: Lianna Albrizio

Associate Editor

As health-conscious consumers grow more ingredient-savvy, hastiness with underarm care is the pits. According to beauty trend tracker Spate, the fastest-growing deodorants on Google search in the US are glycolic acid and deodorant stones. Glycolic Acid Glycolic Acid 7% Exfoliating Toner by The Ordinary. Glycolic acid is a common ingredient carrying exfoliation benefits in skincare products, but the same is applying for underarms. Analysts say this trend has seen a 1.2K average mont...

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